Black Eyed Peas lead singer to join the computer chip maker as a creative director

 Black Eyed Peas singer Will (Will.i.am)

Netease Entertainment January 27 reported that the U.S. West Coast hip hop group . i.am) to join the world's largest semiconductor chip maker Intel, will serve as creative director.

local time on January 25 in Anaheim, California at the Intel internal sales meetings, Weier Pei with Intel's identification card, as the new Will said in a statement: ‧ Chief Marketing Officer Deborah Conrad said that Intel hopes will be a fusion of entertainment and technology, attracting the attention of young generation. She said, and Tablet PC development. More than 8 percent worldwide personal computer using Intel produced chips. Smart phones and tablet PCs in the market for rapid growth, Intel tried to dominate in this market.

other technology vendors to sell products, often with the pop singer signed cooperation, such as Hewlett-Packard 2007 with Gwen Stefani (Gwen Stefani) cooperation, to help promote HP printer and online design program; but the manufacturer and artists cooperative are mostly for marketing promotion, Will if it is really involved in the daily operation of the Intel should be a unique exception.

(This article Source: Netease Entertainment)