Doubled in sales growth for several years, the BYD in 2010 suffered growing pains. Low prices unable to support the meager profits of the crazy expansion of channels, F6, G3, and other new products, price increases and the unilateral ability of the lagged premium brands generate contradictions. The causes of slower growth in sales of BYD, the original sales target of 800,000 completed only 51 million. BYD choice facing re-development model.
from a trend perspective, upgrading their own brands more than a critical period in the brand, we tried to throw away the burden of low-quality low-cost, enhance the ability of the brand premium. Just two days before the price cuts announced BYD, Geely, held in Chengdu, the annual business meeting, require dealers from the Chery completion of the internal division in the system changes, the eyes lock in
a result, we can see that sales for the first BYD demands continue to support business development ideas have not changed. In the short term, for three or four-tier cities, especially in suburban and rural markets have a certain impact force. But the facts show that this approach is not one-sided pursuit of long-term sales, which may be insurmountable at this stage of BYD.
Thus, BYD, product upgrades and the desire to enhance the brand is still very strong.
few years ago, To profit from the huge profits from the darling of dignitaries to fly into the homes of ordinary people, the prices of high-platform diving all the way to realize the value of the car self-salvation.
In this context, BYD is indeed thrown with the general trend of the price war or not, to make people look more different, but also open to their own business development ideas and brothers against each other. But from another perspective, it is because other companies began to have ideals, and no one will open follow-up, from a theoretical perspective, the price of BYD's effectiveness will certainly boost the market significantly.
period of time after the Spring Festival every year, poor auto market news, apply a sales boom.
in the controversial. In fact, it is still weak in their own brands, Toyota and GM two very different development model is worthy of our study sample.
long, dark horse BYD are the auto market itself, the whole industrial chain, almost every procedure done by their own independent development model completely different from the traditional car manufacturing model. It is exactly because of this unique development model, BYD achieve the minimum of cost, to win the market plunging price advantage.
objective to analyze the terminal sales have been ahead of schedule by the dealer, and its impact on the real market price adjustment from the terminal if they would be none other; second part is F6, G3, etc. BYD high-end models, the price cut of 1 million to 1.5 million, is re-determined price adjustments to meet the needs of the network impulse to achieve re-F3, F0 star model purposes.
the former focus on innovative products and production technologies, thus the combination of a strong brand, large worldwide recall of doom are also more than the runner-up GM sold 30,000, which rely on continuous strategic cooperation, completed the forging their own cross-border car prices in 2010, GM's global sales of 8.39 million included in the Wuling 115 million and the liberation of 8.8 million.
for independent car prices is concerned, perhaps the price war can solve the problem of survival, but to rely on the development of international brands to complete the upgrade and it is insurmountable.
Therefore, the Its symbolic significance far beyond the event itself.
However, in recent years, with the auto market competition, price war from the simple to the service battle, technology war, the gradual deepening of the brand war, Preserve and increase the rate based on product and brand promotion considerations, more caution car prices price war, even if there is a demand has shifted to the ground, in the end by the dealer to achieve, rather than public clamor as in the past.
addition, F6, G6 also announced price adjustments for product upgrades and BYD in terms of brand promotion, there are a longer way to go. BYD announced price cuts in shortly after the governance of its sales, general manager of the summer ice in the micro-Bo wrote: double-clutch, the secret for a long time, this year's Sword.
derived, February 18 BYD announced the
No comments:
Post a Comment